We’re founded on the belief that there’s power in the unconventional, the different and the unorthodox.

Your non-conformity will be supported and celebrated within a community that understands you, while providing a style of business consultancy that:

  • Suits a non-conformist mindset

  • Gives a s**t about helping others.

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Join the community

Where non-conformists are welcome

Our founder loves being around non-conformists. They inspire her and finds she’s most at ease where maverick points of view prevail. Luckily, due to her father’s influence, she’s been exposed to many artists, musicians, and unconventional people. She’s a pretty strong character, which has enabled her to openly celebrate, support, and when required, defend non-conformists from the playground to the boardroom. It’s for this reason she’s created a community where non-conformist business owners are seen, understood, and more importantly, feel safe to be themselves. It’s why the FTSQ Community exists.

Listen to our Podcast

Celebrating non-conformists

Our podcast exists for two reasons:
1) to celebrate non-conformists that we know, meet and admire and
2) to let their stories inspire others.
The series intends to unpack and celebrate the thinking, philosophy, experiences and lives of as many non-conformists as we can find to interview.

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Read our blog

Written to educate, challenge and inspire

We are a vocal brand, with a vocal founder unafraid of voicing her thoughts on pretty much anything she feels is worth talking about, challenging and inspiring in others. There is not necessarily a ‘logical’ rhyme or reason for her topics (or of those asked to ‘put pen to paper’ on FTSQ’s behalf. But be assured, punches will not be pulled, bravery will not be lacking and knowledge will not be in short supply if the topics are relevant to the FTSQ community.

How we can help

Guiding you, your brand, your business

We have an intense dislike of accepting ‘the norm’. Don’t get us wrong, sometimes the status quo should stay right where it is, because it works. But, sometimes it’s time to say “F*** The Status Quo” and find someone with the expertise to help navigate change while giving a s**t about you, your brand and your business. Help is provided by you being given access to FTSQ’s ‘Three C’s’ 1) The FTSQ Community
2) Collaboration via The FTSQ Collective
3) Consultancy provided by the team at FTSQ

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Who we are

We’re mavericks and we’re caregivers

Our founder Lena Robinson is a larger than life character who loves and hates with equal passion. She hates the status quo and has an unrivalled love of helping those that need it most. So, it only seemed fitting that FTSQ focused on helping non-conformist business owners by providing multiple opportunities to to think differently, to F*** The Status Quo and ultimately be part of the FTSQ movement.