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ARCHIVE: Play to win – just like The All Blacks

ARCHIVE: Play to win – just like The All Blacks

What makes a winning business team in the B2B pitch scenario? Our founder, (a London-based Kiwi) unpacks why her favourite rugby team, The All Blacks, win so consistently. Why they are arguably the most dominant team in sport today, (that's right, in ANY sport in the world, not just rugby), and what we can learn as business owners from their approach.